Helping you leverage the power of LinkedIn.
Attract dream clients, get invited to speak on podcasts & panels, and build your reputation.No cringe necessary.
↓ Some client results ↓
"Daisy is an amazing communicator. She asked the right questions to get to know me and my business. She is a talented writer and her content is the high quality. She is super easy to work with while delivering top-notch results…Daisy is responsive, efficient, and receptive to feedback. She took the time to understand my clientele and the message I wanted to convey.I know for a fact her copywriting works, so would recommend her anyone looking for a superb copywriter."~ Renee, Finance Coach
Most people have no idea how to leverage their LinkedIn presence.
So they miss out on...
- Aligned opportunities with strategic partners
- Ready-to-go excited leads
- A 3-month out pipeline...Plus invitations from podcasts, panels, and journalists who want to talk with you.My clients have experienced ALL of this - and more. Like having a 19k month (cash collected) from LinkedIn or receiving an $18k inbound 3-month contract.What you need are the:1) right strategies
2) path to get results
3) words to turn viewers into buyers(without feeling overwhelmed, cringey, or embarrassed doing it)I've helped 100+ people get results from their LinkedIn. Would you like to join them too?
Who I work with
Founders & CEOs
Reach more customers & clients through your story and experiences.
Executives
Raise your profile, standout from your peers, and build your reputation.
Solopreneurs
Get journalists interested in your work, find strategic partners, and fill your pipeline.
What people have said working with me...
Chris Greene, Founder
HackThatHabit
Lee Noto, Founder
AlignedAttraction
Plus more results like....
Packages
LinkedIn Ghostwriting and Strategy to help you grow.
Coaching Accelerator
Work with me 1-1 for 8 weeks
Nail your profile, positioning, engagement, DM strategy, and content
Expect to feel 10x more confident in your business (you know what levers to pull to get results)
Ghostwriting
Unlimited revisions
Get seen by leads, attract opportunities, and elevate your reputation
Copy coaching
Perfect if you're already posting on LinkedIn and want line-by-line editing and feedback.
About Inkspot Marketing
Inkspot Marketing was founded in 2022 by Daisy, LinkedIn strategist and copywriter.But it all started in 2020. I built a personal brand on LinkedIn to 14k+ followers within 18 months, grew an email list, and released a successful online course as a result…While also building a men’s fashion ecomm business as employee #1 (I left after hiring a team and helping the company get to 8-figures).I moved into conversion copywriting and built a lucrative copywriting business within 8 months, across a range of niches and writing all forms of copy, working with 6-, 7-, and 8-figure business owners…While being personally coached and mentored by some of the best direct marketers and copywriters in the business, including Lorrie Morgan, Adil Amarsi, Robert Allen, and Pauline Longdon.Now I leverage my copywriting know-how, direct marketing training, and LinkedIn experience to help you get results.When I’m not writing, you will find me wandering the dreaming spires of Oxford, UK, growing my houseplant collection, and reading any book I can get my hands on.
Molly Godfrey, Dating Coach
100% increase in calls booked from email
10%+ increase in open rates within 5 emails
76% of subscribers engaged within 30 days
“You have so much expertise and thoroughness that you're the perfect person for the job. I've told everyone about you and keep sending people to you.If you're looking for someone that's reliable, competent, will over deliver and really show up and support... It's Daisy. Hands down the best investment I've made and continue to make with you.”Molly Godfrey, Dating Coach
About Molly
Since starting her business in 2019, Molly Godfrey has become the go-to dating coach for high-achieving women in their 30’s. With hundreds of success stories to her name, Molly helps her clients shift mindsets around dating to find the relationship of their dreams.Owner of multiple businesses and featured in Today, InStyle, and Bustle, Molly is well-known for her writing. As demand for her dating coach services grew, she needed a copywriter who understood her and her business. And fast.
“The first couple of emails you sent, there were leads.”
(Molly Godfrey)
Projects
Molly’s business is growing from strength to strength, so we worked together on:
Pre- and post-webinar email sequence (including email strategy and automation)
A fully designed landing page (including automation to emails)
Welcome emails (including email strategy and automation)
LinkedIn posts
Newsletters
“I love just the ease at which we communicate. I really appreciate your integrity with your deadlines, your professionalism. It's also so helpful to have your perspective and all the research that you've done… I know that when you say you're going to do something, it shows up in my inbox. It's predictable and I can rely on it”
(Molly Godfrey)
3 strategies that got results
1. Voice of client research
The magic from converting copy comes from voice of client research.This is where I really dig into internal and external research, including interviews with past clients, analysing onboarding questionnaires, testimonials, and much much more.Learn to speak the language of the people who read your emails to make an impact.My voice of client research has even won the approval of other conversion copywriters ⤵️
2. Molly’s tone of voice
Alongside understanding how Molly’s clients speak, I also spent time creating Brand Guidelines around Molly’s brand.I gathered research from my onboarding questionnaire, all previous content Molly created, and additional marketing work she had done to ensure we were speaking clearly and accurately.It’s the best way for copy to feel authentic:
3. Testing, testing, testing
The work doesn’t stop when the deliverables are handed over.We test subject lines, sending times, and email structures regularly to find the best fit.30 days after we created a sequence of Welcome Emails for Molly, we tweaked the subject lines of 2 emails to result in a 5% increase in open rates within 2 weeks.
“My business feels so much more organized and streamlined and handled and taken care of and I just feel really excited about what we're doing forward.I love just your perspectives and the thoroughness and the diligence with which you put towards everything you create for me… it's just great.It's really easy. It's great. You are great.”